Last Updated: May 10, 2026

This Privacy Policy explains how WearDecoded (“Website”), operated by Rubuild Services under the brand name “WearDecoded” (“WearDecoded”, “Company”, “We”, “Us”, or “Our”), collects, uses, stores, processes, and protects information when users access or interact with the Website.

By accessing or using the Website, you acknowledge that you have read and understood this Privacy Policy together with Our Terms & Conditions and other applicable Website policies.

This Privacy Policy shall be governed by the laws of India.

Who We Are

WearDecoded is primarily a digital publishing, editorial, fashion, lifestyle, trends, creators, and media platform.

In addition to editorial content, the Website may also feature, promote, advertise, recommend, or sell:

• Apparel and fashion merchandise
• Sponsored products or campaigns
• Affiliate-linked products or services
• Digital downloads
• Event tickets or registrations
• Software or digital access products
• Third-party products or services

The Website is operated by Rubuild Services, based in Bengaluru, Karnataka, India.

For privacy-related communication, users may contact:

sayhi@weardecoded.com

Information We Collect

We may collect information in multiple ways including information voluntarily provided by users and information automatically collected through interaction with the Website.

When users contact Us, place orders, subscribe to communications, participate in promotions, submit forms, make payments, or interact with Website features, We may collect information including:

• Name
• Email address
• Phone number
• Billing or shipping information
• Order details
• Transaction details
• Payment status
• Device information
• Browser information
• IP address
• Usage activity
• Customer support communications
• Other information voluntarily submitted by users

When users browse the Website, certain technical and usage-related information may be collected automatically through analytics tools, cookies, server logs, and tracking technologies.

This information may include:

• IP address
• Browser type
• Device type
• Operating system
• Pages visited
• Time spent on pages
• Referring URLs
• Click behaviour
• Approximate location information
• Advertising interaction data

Guest Checkout, Accounts & Payments

WearDecoded may allow users to browse content, place orders, make payments, subscribe to communications, or use certain Website features through guest access or account-based functionality depending on available Website features at the time.

Users may not always be required to create an account, register, or maintain a customer profile to access or purchase products or services through the Website. However, certain future features, promotions, subscriptions, or services may require account creation, login access, or additional user information.

Payments made through the Website may be processed through third-party payment gateways, processors, or financial service providers including Razorpay or other approved payment partners.

Such payment providers may independently collect, process, store, or verify payment-related information according to their own policies, terms, legal obligations, and security practices.

WearDecoded does not store complete card details, CVV numbers, UPI PINs, banking passwords, or complete payment credentials directly on the Website.

Users are advised to review the terms and privacy practices of payment providers before completing transactions.

Cookies & Tracking Technologies

The Website may use cookies, pixels, analytics tools, advertising trackers, and similar technologies to:

• Improve Website functionality
• Understand user behaviour
• Analyse traffic and engagement
• Remember user preferences
• Measure advertising performance
• Support affiliate or monetisation features

Some cookies or tracking technologies may be placed by third-party service providers including analytics providers, advertisers, affiliate partners, or embedded content providers.

Users may control, block, or disable cookies through browser settings. However, disabling certain cookies may affect Website functionality or user experience.

How We Use Information

Information collected through the Website may be used to:

• Operate and maintain the Website
• Process orders or transactions
• Respond to enquiries or support requests
• Improve content, performance, and user experience
• Send newsletters or promotional communications
• Display advertising or monetised content
• Detect fraud, abuse, or security issues
• Analyse Website traffic and engagement
• Comply with legal obligations

Advertising & Sponsored Content

The Website may display advertisements, sponsored content, paid promotions, affiliate content, brand collaborations, or commercial partnerships.

Third-party advertising partners may use cookies, pixels, or similar technologies to display advertisements based on browsing activity or user interests.

WearDecoded does not independently guarantee or verify all claims, offers, discounts, pricing, or representations made by advertisers, sponsors, or external partners.

Users should independently verify information before making purchases or payments.

Affiliate Disclosure

WearDecoded may participate in affiliate marketing programs.

Some links published on the Website may be affiliate links, meaning We may earn commissions if users purchase products or services through those links at no additional cost to the user.

When users click affiliate links, they may leave the Website and interact with third-party websites, platforms, sellers, or services.

WearDecoded does not act as buyer, seller, manufacturer, reseller, payment intermediary, or fulfillment provider for third-party transactions unless explicitly stated.

Users are responsible for reviewing the policies, terms, pricing, authenticity, and security practices of third-party websites before completing transactions.

Analytics

The Website may use analytics providers and monitoring tools to understand how users interact with content, pages, advertisements, or Website features.

Analytics data may include:

• Page visits
• Click activity
• Session duration
• Device information
• Traffic sources
• Geographic approximation data
• Referral behaviour

This information helps improve Website performance, content strategy, and user experience.

Newsletter & Communications

Users who voluntarily subscribe to newsletters or communications may receive:

• Content updates
• Promotional communications
• Marketing emails
• Product updates
• Advertising or affiliate-related content

Users may unsubscribe at any time using unsubscribe links included in communications.

WearDecoded does not sell subscriber lists directly to unrelated third parties.

Data Sharing & Third Parties

We may share limited information with service providers, operational partners, or third parties supporting Website functionality including:

• Hosting providers
• Analytics providers
• Payment gateways
• Email service providers
• Advertising networks
• Affiliate platforms
• Logistics or operational partners
• Security or fraud prevention providers

Information may also be disclosed where required by law, legal process, regulatory obligation, law enforcement request, or protection of legal rights.

International Users

The Website is operated from India.

Information collected through the Website may be processed, transferred, or stored in India or other jurisdictions where service providers, operational partners, or technology providers operate.

By using the Website, users acknowledge and consent to such transfer, storage, or processing.

Data Retention

Personal information may be retained for as long as reasonably necessary to:

• Provide services
• Maintain business records
• Comply with legal obligations
• Resolve disputes
• Enforce policies
• Prevent fraud or abuse

Retention periods may vary depending on operational, legal, tax, accounting, or security requirements.

User Rights

Depending on applicable laws and jurisdiction, users may have rights relating to their personal information including rights to:

• Request access to information
• Request correction of inaccurate information
• Request deletion of certain information
• Withdraw consent where applicable
• Object to or restrict certain processing activities

Requests may be submitted to:

sayhi@weardecoded.com

We may require verification before processing certain requests.

Children’s Privacy

The Website is not intended for individuals under the age of 18.

WearDecoded does not knowingly collect personal information from children.

If We become aware that personal information belonging to a child has been submitted through the Website, reasonable steps may be taken to remove such information.

Parents or guardians who believe that a child has provided personal information may contact:

sayhi@weardecoded.com

Third-Party Links & External Services

The Website may contain links, embedded content, affiliate redirects, advertisements, or integrations connected to third-party websites or services.

WearDecoded does not control and is not responsible for:

• Third-party content
• External privacy practices
• Payment handling
• Website security
• Product quality
• Third-party transactions

Users should independently review third-party policies before interacting with external websites or services.

Security Measures

We take commercially reasonable measures intended to help protect information against unauthorized access, misuse, alteration, disclosure, or destruction.

However, no Website, transmission method, storage system, or online platform can guarantee complete security.

Users acknowledge that internet-based services involve inherent security risks.

In case of a personal data breach, We may notify affected users and relevant authorities where required under applicable law.

Fraud Prevention & Abuse Monitoring

WearDecoded may monitor activity, transactions, or interactions for fraud prevention, abuse detection, security monitoring, operational protection, or legal compliance purposes.

Suspicious activity, abuse, unauthorized access attempts, fraudulent transactions, or misuse of Website services may result in restricted access, cancellation of transactions, or reporting to relevant authorities where legally necessary.

Policy Updates

We may update, modify, replace, or revise this Privacy Policy from time to time without prior notice.

The latest version published on the Website shall prevail immediately upon publication.

Continued use of the Website after updates indicates acceptance of the revised Privacy Policy.

Contact Information

For privacy-related requests, concerns, complaints, or communications:

Email: sayhi@weardecoded.com

Operated by: Rubuild Services
Brand: WearDecoded